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Keeping it REAL

When it comes to ESG (environmental, social, governance), we like to keep it REAL.
Being REAL is one of our core company values and perfectly encapsulates our commitment to be honest and genuine in our sustainability journey.
We know we are not perfect and we have a long way to go, but being mindful of our impact on the planet and on each other is important to us.
Keeping it REAL helps us stay focused and grounded. We want to make sure our actions and initiatives are sincere, and not just far-off fanciful goals.

Download our Impact Report 2025

See our ESG Disclosure Policy

When it comes to ESG (environmental, social, governance), we like to keep it REAL.
Being REAL is one of our core company values and perfectly encapsulates our commitment to be honest and genuine in our sustainability journey.
We know we are not perfect and we have a long way to go, but being mindful of our impact on the planet and on each other is important to us.
Keeping it REAL helps us stay focused and grounded. We want to make sure our actions and initiatives are sincere, and not just far-off fanciful goals.

Download our Impact Report 2025

See our ESG Disclosure Policy

This is what Keeping it REAL means to us.

Being Responsible

Have we fully considered the environmental impact of this action or project?

Being Ethical

Have we thought about the impact this action or project will have on our people and our communities?

Being Action-Orientated

Can we properly measure the impact of this action or project?

Being Long-Lasting

Will this action or project have a long-lasting effect on our business and our sustainability goals?

Our Keeping it REAL ESG programme has two central pillars

Sustainable Stays

Taking Care of Our Planey

Under our Sustainable Stays pillar we focus on the following nine Impact Areas

Nine Impact Areas

Caring Ways

Taking Care of Our People

Under Caring Ways pillar we focus on the following four Impact Areas

Four Impact Areas